Website and commercial outreach, in one view. What is done, what is running, and what is waiting on your side.
01Delivered
Completed work across both tracks.
✓
Quote form date fieldsEarliest and Latest pickup date replacing the single Ready Date. Live on the site and mapped into BeRocker.
Website
✓
Multi-vehicle quote form, up to nine vehiclesBuilt and demoed. Add-to-list pattern with collapsing summary rows, and the header form hands off to the full form without re-entry.
Website
✓
Contact list consolidationNine source files from Salesforce, Monday, ZoomInfo, ListKit, and BeRocker merged into one master. Duplicates removed, two unrelated businesses pulled out of the Salesforce export, and damaged name columns rebuilt.
Outreach
✓
Email verification across all sources37,406 addresses validated. 19,575 confirmed valid and deployable, with a 2.1 percent invalid rate, which is a clean result for aged B2B data.
Outreach
✓
Sending platform provisionedSmartlead account live with company profile configured. Chosen for mailbox capacity and team-based reply routing.
Outreach
✓
Sending domain securedpigeonauto.com registered. Cold volume runs here so pigeon-al.com is never exposed to deliverability risk.
Outreach
✓
Five campaign sequences draftedThree emails per segment on a Day 1, Day 4, Day 9 cadence with subject line variants. Written without unverified performance claims.
Outreach
02In progress
Active this week and next.
•
Mailbox provisioning and warmupMailboxes stand up on the sending domain, then warm gradually. This is the critical path to cold launch and it cannot be shortened.
Outreach
•
Authentication and tracking recordsSPF, DKIM, DMARC, and a branded click-tracking domain. All must be in place before any link goes out.
Outreach
•
Segment classification of the master listVerified contacts sorted into the five segments, with overlap between Dealerships and Auctions resolved and the warm OEM contacts suppressed from cold sends.
Outreach
•
Add-vehicle empty state fixBlank vehicle rows left open now zero out cleanly. Last item before the multi-vehicle form goes live.
Website
•
Trackable quote pageA dedicated landing page for the final email CTA so quote traffic from the campaign is measurable.
Website
•
Your dashboard accessLogin so you can see campaign activity directly rather than waiting on a report.
Outreach
03Waiting on Pigeon
These are the only items holding up launch. Everything else is running.
!
Sequence copy approvalDealerships and Auctions first. Your feedback on those two shapes the remaining three, so approving them unlocks the rest.
Al
!
Sender identity and reply routingConfirm Jason as the sending identity with replies routed to him, and meetings booked landing with you.
Al
!
Postal address for email footersThe Northville address, to confirm. Required by CAN-SPAM on every send.
Al
!
Calendly link and quote page destinationConfirm the booking link for footers and where the instant quote CTA should point.
Al
!
CRM destination decisionWhere engaged replies should land. Salesforce seat cost is the open question and alternatives are on the table.
Al
!
Verification of playbook performance figuresOn-time rates, carrier counts, and similar. Copy currently runs without them. Once sources are confirmed we can put the strongest ones back in.
Al
04Tracked on your side
Not ours to build, but they affect the program so we are watching them.
›
Single-rate display by date windowUnder discussion with BeRocker.
BeRocker
›
Multi-spot pricing by weight and wheelbaseBeRocker algorithm work.
BeRocker
›
Inbound quote follow-up speedSpeed to first call came up as the single biggest conversion lever. Worth setting a target once replies start arriving.
Pigeon
05Runway to launch
Warmup is the constraint. Everything else runs alongside it.
This week
Mailboxes live, warmup beginsStarts the clock. Nothing sends to real contacts during this window.
This week
Multi-vehicle form goes livePending the empty-state fix.
Week of Aug 3
Warm sequence to existing commercial accountsBranded template, sent from pigeon-al.com. Runs independently of the cold warmup.
Weeks of Aug 10 to 17
Copy finalized, segments loaded, tracking verifiedAll five sequences approved and staged in the platform.
Late Aug
Cold outreach launchesVolume ramps gradually rather than opening at full send rate.
06Investment
What has gone into the program to date.
Invoice
Item
Amount
Jul 2, 2026Marketing
Commercial Growth Program
$1,250.00
Jul 30, 2026Post launch enhancements
Quote form enhancement (multi-vehicle)
$2,500.00
List consolidation and hygiene
$950.00
Email verification pass-throughBilled at vendor cost.
$300.00
07Recommended next
Not in scope today. Raised because they came up in conversation and would compound what is already built. Quoted separately if you want any of them.
+
Manual vehicle entry for older modelsYears and models missing from the BeRocker database currently cannot auto-quote. A manual entry path captures those leads instead of losing them.
Website
+
Website content depthBrand story, team, customer setup, and the material from your deck. The campaign will drive commercial visitors to a site that currently reads consumer.
Website
+
Presentation hosting with click trackingHost your deck on a tracked page so a prospect opening it triggers a follow-up call at the moment of interest.
Outreach
+
Peakstone campaignSame infrastructure playbook applied to your second business. Gated white paper page with opt-in tracking, targeting logistics CEOs.
New program
+
Voice AI intakeQuote by phone with handoff to a person. Fits the speed-to-response problem directly.
Future
+
Channel preference routingAsk contacts how they want to be reached, then run email, text, or call sequences accordingly.
Future
The fastest thing you can do this week: approve the Dealerships and Auctions copy. Those two set the voice for the other three, and copy approval is the only item on the list that gates every downstream step.
